Magnetic Attraction from Audio-Technica

Audio-Technica has announced the launch of its ATH-CKS50TW2 earbuds, bringing best-in-class battery life with all the powerful, full-spectrum sound of the originals with innovative Magnetic Switch technology, and hybrid noise-cancellation. The headphones retail for $329 in Australia and are available now in black from JB HiFi as well as green and beige from the Audio-Technica website.
The earbuds give you up to 65 hours of playback – 25 hours from the fully charged headphones, plus 40 hours available from the charging case. With noise cancelling on, enjoy 15 hours from the earbuds and another 25 hours from the case. Additionally, a quick 5-minute charge provides up to 90 minutes of use if you’re in a rush.
The ATH-CKS50TW2 earbuds feature Audio-Technica’s new patented Magnetic Switch technology, which allows the earbuds to turn off when joined by built-in magnets. This is a great way to preserve power when you’re out and about without the charging case. The earbuds feature exclusive 9 mm high-definition drivers, specially made by Audio-Technica to deliver clear, full-range audio with deep, powerful bass.
With the press of a button, activate hybrid noise-cancelling technology that uses feedforward and feedback processes to block ambient noise. When you need to stay aware, hear-through and talk-through modes allow you to keep in touch with your surroundings—ideal for both music and calls. Featuring dual high-performance MEMS microphones and beamforming technology, these earbuds ensure crystal-clear call quality, even in noisy settings.
The ATH-CKS50TW2 earbuds are designed to fit comfortably in your ear. The included hybrid eartips combine hard and soft silicone to ensure a snug fit, preventing sound from escaping your ears. The earbuds are also waterproof and dustproof (IP55-equivalent) for added convenience. Audio-Technica offers three timeless colour options to Australian customers: black, green, and beige.
The A-T Connect app enhances control, enabling low-latency mode for smooth streaming, adjustable EQ, and easy device location. Multipoint pairing and Qi wireless charging compatibility provide seamless everyday use. Additional features include a unique soundscape mode offering nature sounds for relaxation, masking noise for concentration, and meditative sounds. The customisable button enables easy control of playback, volume, and voice assistants, while dual- or single-ear use supports any listening style. With Siri and Google Assistant compatibility, these earbuds are the perfect companion for today’s dynamic lifestyle.