PRIMAL PONO
By Graeme Hague
19 September 2013
Neil Young is still determined to save the world – the musical part of it at least – but now we’ll have to wait until next year, 2014. That’s the most recently-announced launch date for Young’s own very high quality music streaming service called Pono (which is Hawaiian for “righteous”). The details are still to be revealed as to exactly how Pono will deliver high-resolution music over the web except that Young explains it will be sourced from artist-approved studio masters before his partners, Meridian, “unlock the richness of the artist’s music” for everyone to enjoy in its full “primal power”. It should be explained that Young pretty much despises any form of digital music format below anything that might be provided on a DVD or Blue-ray disk – yes, that includes compact disc and definitely compressed file offerings like MP3s, however he’s long been championing music streaming technology as the best means to get music out there. So the intrigue is all about just how Pono will use a digital medium to give us an awesome, analogue-like listening experience that – most important of all – gets the Neil Young tick of approval. Like everyone, we can’t wait to find out and hear the results. The best way to keep track of Pono is through its Facebook page.
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